Web Portal

Manage Your Marketing Campaigns

1/24/2014 4:50:33 AM Posted by Erin Carrather

Manage Your Marketing Campaigns and Convert Qualified Leads into Business Partners with Marketing and Campaign Management for SAP Business One

How do you manage your marketing campaigns in SAP Business One? Do you have a central location where you can input information on specific campaigns and track the results of that campaign after you have executed it? Do you have the capabilities to nurture individuals who attended an event you hosted? Maybe you are managing all of your leads and marketing activities in an Excel spreadsheet. If this is the case, you need a way to keep track of all the leads that come through your pipeline directly within SAP Business One.

Here are some features of Third Wave’s Marketing and Campaign Management (MCM) solution that allow you to manage your marketing campaigns and track the results of those campaigns with ease:

  • Keep prospects separate from Business Partners – With the ability to enter, import, and manage marketing prospect lists before you are ready to add them to your active Business Partners list, you can easily keep your prospects separated from your actual clients.
  • Visibility into lead management and campaign results – How do you manage and execute campaigns? Can you track results like open rates, calculate potential responses, forecast budgets, and track responses? With MCM you can do all this as well as track results directly through the purchase process and conversion to an actual Business Partner. By utilizing Campaign Lists, you can execute campaigns tailored to your prospects while having key insight into how successful the campaign is.
  • Document Management – Easily create a repository of approved documents that can be emailed to your customers/prospects. For example, when a lead initially comes through the pipeline, you can establish first communication with the contact from the organization by sending them an email introducing your company and your services from directly within SAP Business One. The ability to upload supporting documents in addition, like email correspondences, enables you to keep track of where the potential customers are at through each stage of the sales process.
  • Social Media integration – the ability to integrate your social media efforts with your marketing efforts adds a great deal of benefit to your organization. MCM’s social media integration capabilities allow you to integrate your email & communication messages to various social media portals, including Twitter, Facebook, and LinkedIn. The ability to update a social media status straight from SAP Business One streamlines the process of managing your marketing campaigns.
  • Promote prospects to Business Partners in one click – Because MCM utilizes the same functionality as the Business Partner Master Data Screen, you can also capture custom data with SAP Business One user-defined fields functionality. This becomes increasingly beneficial when you close a deal and a prospect goes live. When the conversion to a BP happens, the information that was saved in MCM also transfers over, enabling you to maintain a record of any activities that led them to the BP status.

As you can see, Third Wave’s Marketing & Campaign Management has the potential to completely revamp your marketing & lead generation capabilities. These are just a few of the many features of MCM. For more information on the rest of the capabilities of MCM and how this solution can benefit your organization, contact us today!