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Integrate Your Marketing Email Efforts with SAP B1

2/21/2014 4:57:01 AM Posted by Erin Carrather

How do you track your marketing leads and prospects? Do you have the ability to keep track of which of your marketing leads receive the various email messages you send out? As your database of marketing leads continues to grow, it becomes increasingly important that you use new and creative ways to capture their attention via email communications. Chances are you target your messaging in various ways, depending on the audience you want to reach, and other variables like key business issues. Sending out emails to prospective customers is great, but without the tools to measure the results of those messages, your efforts can fall short.

Luckily, Third Wave’s Marketing and Campaign Management (MCM) solution for SAP Business One makes integrating your email communications with your business management system a streamlined process. MCM establishes a connection between SAP Business One and your Constant Contact account. You can then utilize Constant Contact’s email capabilities from directly within your Business One screen. With MCM and Constant Contact, you can do the following:

  • Create new lists – You can easily use SAP queries to build targeted lists in MCM and push the information directly to Constant Contact. For example, you may want to run a campaign specifically to contacts in the Apparel & Footwear industry. MCM gives you the ability to pull a list of specific individuals in that industry so that when you actually run the campaign and send out emails, you can better target your efforts.
  • Set up a campaign – MCM’s Campaign functionality allows you to create a marketing campaign, as well as customize specific information within the campaign, like Name, Type of Campaign, Status of the campaign, track potential and measured responses, and apply cost details. The ability to include all of this information makes it easy to keep an organized record of what campaigns you’ve run and when. You can then track which campaigns were successful and schedule follow up activities.
  • Send emails – Within the Email Message tab in the Campaign screen, you have the ability to create your own customized email that you can then send directly from SAP Business One. You also have the option to include any attachments that may be relevant to the email message, such as a white paper or a data sheet.
  • Pull results – After running the campaign, MCM makes it easy to pull the measurable results of the campaign from Constant Contact and drop them in MCM for analysis.

By seamlessly integrating with Constant Contact, MCM gives you the tools to create more effective email campaigns and track results.  To find out more information about how MCM’s email communications capabilities could benefit your organization, contact Third Wave today!